I’ll Take a Raincheck

Like most other industries, the travel industry is going through a bit of a tough time (if feels as though we are always going through a tough time).  The message to book early and standard marketing messages can only do so much, so we need innovation.

I can honestly say that the new ‘Raincheck’ promotion from Sunquest is brilliant.  You save and look forward to a holiday.  You only get one chance to go away per year, yet no one can control the weather.

Not even Weather Bill.

So, for only $39.95 you can have the peace of mind to know that if it rains for more than half your holiday, you will get a free vacation.

As with most of these things (see ‘Let it Snow’ promotion by our friends at iTravel2000), there are complicated calculations which work in the insurer’s favor, but what do you care?

Isn’t it worth $40?

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1. Failed Leadership from Leading Hotels of the World
2. Wish — Tweet — You — Tweet — Were Here — Tweet Tweet
3. Top 10 things Air Canada can do
4. Let’s Turn Grey into Black & White